Why did Unilever drop it’s lawsuit against Hampton Creek and “Just Mayo?”
Unilever is the parent company of the Hellmanns mayonnaise brand. Several weeks ago we reported that Unilever was suing Hampton Creek over their “Just Mayo” product. The reason they gave in their lawsuit was that the ingredients in “Just Mayo” did not meet the definition of mayonnaise. Of course the real reason was because this vegan start up company was getting too much of their share in the market and they wanted to bully them.
It was announced today that Unilever is dropping the lawsuit against Hampton Creek. Many people had predicted this would happen, including everyone here at Very Vegan Recipes. Why did they drop the lawsuit? The reasons being cited by the company in press releases written by their lawyers are very sanitized. You can be sure those are more about public perception than the truth. We have what we believe to be the real reasons they dropped the lawsuit and some of them may be shocking. Especially #3. Get our ‘real reasons’ they dropped the lawsuit on the next page.