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Nine Fantastic Vegan Make-Up Brands For Every Budget!

​There has never been a better time ​when it comes to ​vegan makeup and skincare products.

​New brands on a mission to deliver quality with compassion have ​created a lot of choice and in some cases have prompted the bigger, established companies to ​​change ​also.

​It's a wonderful development. Yet whether ​at drugstore online or at high-end retailers, it's still tricky to know just ​which makeup brands are vegan. And then - ​the second all important question -​ which is best​ and does the price reflect quality?

You can't assume inexpensive or cheap vegan makeup means it isn't as good. You would be pleasantly surprised with those affordable brands below I used that are awesome - two of which use almost daily.

On the other hand, blindly expecting all high-end products to perform well is likely to leave you broke and disappointed.

​So I've reviewed below ​nine vegan makeup brands from the budget, mid-range and luxury price categories. ​

Here's to stocking up your makeup and wearing what you believe in!

Best Affordable ​​Vegan Makeup Brands

Top-of-the-line makeup is great for special occasions, but it’s not always practical for day-to-day use.

Whether you’re tossing an extra tube of mascara in your purse or packing for a weekend getaway, having a few key pieces of budget-friendly makeup on hand makes life so much easier.

Shopping for makeup at your local drugstore gives you a wide variety of options, usually for less than $10-15 each.

It also offers you the convenience of running in and grabbing whatever you need, without having to pay for shipping and wait days to receive your products.

Thankfully, you don’t have to sacrifice quality to save a couple of bucks. Here are a few of the best affordable vegan makeup brands for you to try.


E.L.F., which stands for “eyes, lip, face,” is now one of the fastest-growing cosmetic companies in the United States.

The e.l.f. brand was created in 2004 in Oakland, California. The company’s mission is to create quality makeup products at prices that make them available to everyone. All e.l.f. makeup products are both vegan and cruelty-free, so you can shop the entire product line without concern.​

E.L.F. products are available at CVS, Walmart, Target, and Ulta, and can also be purchased online. Shoppers in New York, California, and New Jersey also have the option of visiting one of the new e.l.f. freestanding stores.

Most of the products range from $3 - $6, but don’t let the low price fool you. These products are highly-pigmented and feel luxurious. One of the most popular items is the $6 e.l.f. blush palette, which rivals many similar products that come in at a much higher price-point.

The four color choices gives you plenty of options for a look that can easily go from day to night. Try wearing them alone or blend them together to create your own custom color. 

As you can read about here, ​this is a very popular brand, and rightly so - affordable, great value and lasts for ages. This is one makeup I use almost every day.


pacifica crystal matrix

Pacifica is one of the best-known affordable makeup brands. All products under this brand name are 100 percent vegan and cruelty-free.

The company takes its responsibility one step further by offering a recycling program in which it pays the shipping costs for consumers who return their plastic packaging. 

The company’s goal is to bring safe, high-quality, sustainable products to the masses. They offer a full line of products including mineral makeup, skincare, nail polish, perfume, and candles. You can purchase the products online or at retail stores like Target, Walmart, and Ulta.

While it’s difficult to choose just one awesome product, the Crystal Matrix Mineral Infused Eyeshadows definitely stand out from the crowd.

These highly-pigmented, coconut-infused (coconut, ooooh!) mineral eyeshadow powders glide on smooth and bring just a touch of shimmer to your look. At just $​14 for 10 ​of their well eyeshadows, it’s a steal!

​Wet n Wild

wetnwild megaglo highlighting palette

Perhaps best known for its incredibly inexpensive drugstore product line, the Wet n Wild brand has always been cruelty free and now clearly labels its vegan options.

This Los Angeles-based company has been around since 1979 and still sells products like lipstick and nail polish starting at just $0.99.

Wet n Wild products come in over 400 different shades, making them perfect for users of any age or ethnicity.

The company works with celebrities, professional makeup artists, and beauty ambassadors to spread the word about their products and is now the number one value brand in the United States.

My favorite vegan Wet n Wild product is the $14.99 MegaGlo Highlighting Palette. It contains four limited-edition shimmering shades that finish off your look with a glimmering glow.

Best Mid-Range Everyday Vegan Makeup

If your work day involves spending time under florescent lighting or outdoors in the sunlight, you’ll want your makeup to be on-point.

A mid-range makeup line will give you the coverage and lasting pigment you’re looking for, while still fitting into most budgets.

When planning a night on the town, you don’t want to spend time worrying about your makeup. Having to carry around a bag full of makeup products with you so you can re-apply every few hours is both inconvenient and impractical.

Investing in a few quality mid-priced essentials will help ensure you can apply your makeup once and look great until you’re ready to take it off.

You’re more likely to have to order these products online or visit a specialty store, but the extra effort is well worth it.

With a typical price range of $20 - $50, these products are great for those who have a little bit of extra cash to spare. Here are three of my favorites!

​Kat Von D

kat von d vegan makeup

​Brought to you by iconic tattoo artist, model, entrepreneur and all-round glorious Kat Von D, this brand is known for bold, artistry-inspired makeup

From development to packaging-design and product testing, Kat is involved in every aspect of the brand creation. She even personally draws all the packaging artwork. 

The entire Kat Von D product line is completely vegan and cruelty-free. The brand is one of Sephora’s hottest sellers, with products flying off the shelves at neck-breaking pace. There are currently over 350 products in the line, including contour palettes, eyeshadows, and lipstick. 

The Kat Von D Tattoo Liner recently became famous thanks to a viral review by user Shelby Pagan. 

After sustaining serious injuries in a car accident and spending over eight hours in the hospital, Shelby posted a selfie in which her winged-eyeliner still looked perfect. She later gave the product a five-star review on Kat’s website, citing the product’s amazing ability to stay put no matter what

If that’s not an awesome testimonial, I don’t know what is. At only $20, this eyeliner definitely deserves a spot in your makeup bag.


inika long shot

Australian owned INIKA has been around since 2006. It’s now one of the most recognized natural and organic makeup brands world-wide.

The company prides itself on using ethically-sourced ingredients and is cruelty-free, certified vegan, and Halal.

The ingredients are so gentle, the company holds that its products are safe to use after cosmetic procedures to soothe the skin and cover any resulting redness.

You can be confident that all of these products are non- comedogenic, non-GMO, and free of harsh chemicals, preservatives, parabens, and fragrances.

The INIKA Long Last Vegan Mascara is well-known for its clump-free, silky-smooth texture. The buildable formula allows you to create your perfect look, and it stays on through thick-and-thin. 

This product is 100 percent plant-based, contains conditioning ingredients to protect your lashes, and uses natural pigments that are safe for sensitive eyes. For only $33 a tube, it’s a great investment.

​Mineral Fusion

mineral fusion assortment

​Based in Denver, Colorado, Mineral Fusion has been around since 2007. This natural cosmetic brand is free of harsh ingredients, gluten, parabens, phthalates (try saying that word quickly!), and artificial colors. 

The company offers 131 EWG (environmental working group) certified products and gives back to the community through a partnership with the National Coalition Against Domestic Violence.

Although not every product under this brand name is vegan, the majority of them are. You can pull a full list of the company’s vegan products from the FAQ page on their website.

The $25.99 concealer-duo is one of the company’s best-reviewed makeup products. This concealer glides on silky-smooth and is excellent for coving skin imperfections and dark undereye circles. 

Choose from warm, cool, deep, or neutral shades and use the unique dual-color system to create your perfect custom color.

Best Luxury Vegan Makeup Brands

Whether you’re going to a gala or have a super-hot date, there are times when you’re willing to splurge on your cosmetics.

Sometimes you really do get what you pay for, and with many of the high-end brands you can both see and feel the difference.

Luxury vegan makeup brands typically have a stronger pigment and more pleasant texture.

Although not as important, when you’re paying more for your products you’re likely to find that the packaging is more durable and visually appealing. These products also usually contain less fillers and are manufactured with quality in mind.

Don’t make the mistake, however, of thinking that a higher price tag automatically means a better product.

If you’re going to spend the extra money, you want to know you’re getting the very best quality products. The following luxury brands have been found to live up to the hype.

​Hourglass Cosmetics

veil mineral primer

​The Hourglass Cosmetics brand first launched at Barney’s in 2004.

It’s known for incredible textures, modern color collections, and groundbreaking scientific formulas. You can now find the products at high-end retailers, Sephora, and the brand’s online store. There’s also a stand-alone store located in Venice, California.

In November of 2017, the company pledged to clean up its product line, with a goal of being completely vegan by 2020. As of today, most of the product line is already vegan, and the entire line is cruelty-free. 

One of the company’s most-loved products is its VEIL Mineral Primer. Smooth it on under your foundation to create a long-lasting, perfect complexion. 

This wonder product conceals redness and minimizes the look of fine lines, wrinkles, and pores. It’s extremely lightweight, water-repellant, and won’t clog your pores or cause breakouts.

With three different sizes available in prices from $19 to $75, you’ll definitely want to add this step to your special-occasion makeup routine.

​Charlotte Tilbury

charlotte tilbury eyes

​Debuting in the UK in 2013, the Charlotte Tilbury makeup line is now internationally recognized as one of the top luxury makeup brands.

It’s best known for high-performance formulas, daring colors, and gorgeous packaging. Although not completely vegan, the company is cruelty-free and offers a decent selection of vegan products. ​

Charlotte Tilbury’s cream-based Eyes to Mesmerize shadow offers everything you want in a high-end eyeshadow. It glides on easily and creates a smooth finish that stays put and won’t crease. 

The water-infused formula creates a luxurious cooling effect on your eyelids, and you really can feel it! ​It’s pigmented perfectly to hide imperfections and fine lines too. Pretty ​amazing when you ​check it out ​from every angle in the mirror.

At $32 for a 7ml jar, you may want to purchase several different complexion-flattering shades.



​Based in New York City, this innovative makeup and skincare company uses cutting-edge technology to create some of the best products in the industry.

The brand is cruelty free, and all of their products are free of animal derivatives, lanolin, and mineral derivatives. The company prides itself on active environmental philanthropy and animal protection efforts.

My absolute favorite Chantecaille product line is the ​Chantecaille Cheek Color. These gorgeous colors are made from finely-milled pigments that brush on feather-light and look amazing. 

They are $40 a piece, and 5 percent of the net proceeds from each sale goes to supporting one of six extremely worthy organizations. From elephants to wolves to coral reefs, each compact is beautifully pressed with an image representative of the species it’s supporting.

There’s definitely something to be said about doing good while looking great!

Some Final Thoughts

I hope you enjoyed this round-up of the most popular vegan makeup brands for every budget. It’s comforting to know you can look great in any situation without sacrificing your commitment to animal kindness.

For the best value recommendation, the ​​e.l.f. brush palette for $6 is ​fantastic​. ​You can never go wrong with e.l.f. generally.

When it comes to luxury, ​anything from the recommendations above will wow you. I've been fortunate to receive the Eyes to Mesmerize as a gift, which is as good as you would expect ​it to be​. It's wonderful to feel you are supporting a cause also with the proceeds from the sale.

Do you have a favorite vegan makeup product that wasn’t mentioned? Please share!

138 thoughts on “Nine Fantastic Vegan Make-Up Brands For Every Budget!”

  1. I haven’t heard of most of these. I have been using MAC products for a while which are great quality but not natural or cruel free. I am now searching for products that are organic and made from the earth…so many have a bunch of added chemicals and just bad stuff. What product from the list would you suggest most for my transition to natural???

  2. Tomi Hanson via Facebook

    Check out Cheeky Cosmetics- it is a fully vegan company- I have used all of their products and brushes- that does not test on animals. They have a list of their ingredients on the website.

  3. Miranda Castor Heitz via Facebook

    Nyx, urban decay, lorac, anastasia Beverly Hills, tarte, ulta brand, milani, and rimmel are all cruelty free. Not necessarily vegan, but no direct animal testing is done.

  4. Alison Lorek Bucklin via Facebook


    Anti aging skincare, cosmetics and health and wellness products.

    Certified vegan and cruelty free without animal products or by products. Also free from mineral oil, phthalates, formaldehyde and formaldehyde-donating preservatives, benzene, synthetic dyes, artificial flavors or sweeteners and so much more…

  5. Raveena Sew via Facebook

    What about the ingredients used in the products? Are they the same as the ones used in more common brands?

  6. Satya Pandey via Facebook

    Be Natural Cosmetics uses natural ingredients and is vegan cruelty free and gluten free. Its also great for sensitive skin!

  7. Abby Stein via Facebook

    E.L.F. yay 🙂 also, Wet ‘n Wild has vegan eyeliner, idk about their other products. Mary Kay is all vegan too! i’ve never heard of any of these brands except E.L.F. and physicians formula, so it’s nice to know there are options!

  8. Holly Clark via Facebook

    Although some of these are vegan a few of the lines contain a lot of talc and bismouth. Watch out for those. Becca makes beautiful makeup but myself and a lot of friends have gotten breakouts from it. The lip stain product is BOMB though!

  9. Holly Clark via Facebook

    Mineral Fusion is also vegan and can be purchased at any Whole Foods. I recently did makeup at one of their runway shows and it has a lot of colors for diff skin tones and went on easily.

  10. Lisa Boteler via Facebook

    Thanks for the reviews!!! Very helpful! My favorite is Just Pure Minerals, found online. Love love LOVE 🙂

  11. Sheri Allison Muntean via Facebook

    Rachel Hadley Muntean! Sarai Gould, I thought you guys would appreciate this post and the comments.

  12. Jill Shaffer via Facebook

    Alima Pure is vegan and cruelty free (except for mascara and lip tint, still CF, but contains beeswax),

  13. Raven Janette Friday via Facebook

    This only mentions that vegan means that the products were not TESTED on animals. What it doesn’t say is that it also means that the cosmetics also don’t contain animal derived ingredients. Or maybe I didn’t read it correctly.

  14. I only recognize Elf and The Body Shop and didn’t know body shop had make up. With all the websites I looked up I’m surprised I didn’t see most of these! I went with ZuZu and it’s been working for me so far this week. 🙂

  15. Sara Cunningham via Facebook

    I am a District Manager with Arbonne International and if anyone has any questions about their certified vegan cosmetics I would love to help!

  16. Tjds Deloson via Facebook

    ELF cosmetics are made in China; a country known for testing on animals! tarte cosmetics is “Bunny” certified. 😉

  17. Jennifer Campbell

    I can’t believe Pacifica isn’t on this list or Modern Minerals. Also Rimmel is not cruelty free. They test on animals to profit in foreign countries that require it. Also Almay, Avon, Mary Kay all test on animals so they can sell in other countries. If the company sells in China they are animal testing.

  18. Tracey Dunn Williamson

    There are also many vegan options on Etsy from small business owners. Hard Candy also seems animal friendly and is not owned by a parent company.
    China makes it mandatory to test on animals , so if they sell in China – they test on animals.

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